![]() Audiences were 55% male and 39% over the age of 45. Reviews were glowing (95% on Rotten Tomatoes) for the film which debuted as a surprise screening at the South by Southwest Film Festival last month, helping to bolster buzz. With an R-rating, “Air,” starring Matt Damon, Viola Davis and Affleck, was a bit of adult-targeted counter programming to the “Mario” juggernaut. The film, which marks Amazon Studios first global theatrical release, has grossed an estimated $20.2 million since opening Wednesday in North America, with $14.5 million coming from the weekend to give it a fourth place start. Ben Affleck’s “Air,” about the origins of Nike’s Air Jordan and how the corporation signed Michael Jordan, also debuted in 3,507 theaters Wednesday. “Mario” wasn’t the only movie based on a brand that opened in theaters this week. “This was a perfect release date,” Dergarabedian said.
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